
Vandana Ashta Mehra
Producer | Media Strategist | Consumer Insights Expert
Storytelling Enthusiast
With over 17 years of dynamic experience in television, print and digital cinema, Vandana is a seasoned expert in consumer insights, media strategy and content creation. Her journey has been driven by a passion for storytelling and a keen understanding of audience behaviour, shaping impactful strategies for some of the industry’s leading brands. From in-depth research on the early life of Mahatma Gandhi for the acclaimed film Mohandas to driving programming and brand strategies for popular TV shows like Taarak Mehta Ka Ooltah Chashmah and FIR at Sony Pictures Networks, Vandana’s expertise spans across market research, competitive analysis and strategic content planning. Content ideation and roadmap creation for the Content flow is a strength that is inherent to her creative and strategic mindset. Her career highlights include spearheading innovative research methodologies, supporting OTT launches and optimizing marketing strategies for maximum impact. Vandana’s unique blend of creativity and data-driven decision-making ensures that every project she touches resonates deeply with audiences.